Successful Employee Wellness Programs Hinge on Engagement
Most corporate wellness solutions are rightfully maligned for being ineffective beyond the initial surge of enthusiasm. Instead of prioritizing user experience and engagement, they are built on lengthy questionnaires most conducive to being completed on a desktop. While understanding baselines is important and some valuable insights can be gleaned from the data in this format, the process is tedious and ultimately produces limited value for the employee. Not only that, but anything more conducive to a desktop leads the engagement to begin and end at work.
Instead, an engaging employee wellness program makes participation simple.
If companies hope to provide a program that actually impacts their employees, they should lean hard into scientifically proven determinants of health and leverage a mobile first employee wellness program that features social circles, thoughtful content, challenges and resources that go well beyond surface metrics like weight and BMI.
Employee wellness programs that are not built with a mobile-first, employee-centric design are destined for failure.
Employees only spend 20% of their time each week at work. The rest of that time is spread across a multitude of areas. A successful employee wellness program should meet employees where they are to challenge, encourage and engage. The only channel for that level of interaction is mobile.